aug '15

from rainmakers to rain!


i woke up at 4:30am to head to the bouckville antique market.  the funny part was, in my delirium, i thought i saw a tweet from damian lewis, the actor who most notably played brody in homeland.  he had been in the shop the previous day and of course we tweeted about his visit.  a few minutes later, i heard my phone pinging like a pinball machine!  he actually DID tweet back to our comment about his visit and all of england, (remember, he is english and they are five hours ahead of us) was liking and retweeting his post.  i private messaged him to thank him for being so gracious and we conversed, or tweeted, or texted or whatever it is called until i drove off.


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that exciting experience carried me for half of my four hour ride, (in the rain of course) to madison, ny.  the sun was up when i arrived but luckily i grabbed my rain boots and umbrella anyway.

i’d love to tell you i found great treasures, but to be honest, it poured most of the day and there was just a lot of wet dreck.  i searched and searched for rare finds but came up pretty empty handed other than discovering the most delicious onion loaf in the northeast.

thank goodness for brody or the day would have been a total wash out!


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jun '15

makers & shakers in hudson, ny!



now that the art show is up & running, i began my search for the next, latest & greatest collection!  this weekend my quest took me to hudson, n.y., a thriving neighborhood full of hip & happening creatives and the famed, ‘hudson river exchange’ market’.  a year ago, i read about a group of, “like-minded makers” who decided to create the annual market to showcase the art, food, music & community of hudson.


the weather was lousy but the diminished crowd was great for me!  it gave me time to chat with many of the artists who were assembled in two huge white tents filled with handmade ceramics, wood, leather, canvas, metal, stone, paper & woven treasures.  while i was familiar with some of the collections, most were new to me & it was a real treat!

the real question i struggle with, is whether my customers will appreciate the made in the usa/made local message and its quality because the products are more costly.  Please feel free to chime in and let me know your thoughts!


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jun '15

“all news all the time!”



1010 wins hand-picked wit & whim to represent one of fifty top small businesses in the five boroughs of new york, (plus long island) as part of their fifty-year celebration!

i trekked to the cbs studio on hudson st. yesterday for my scheduled recording time.

already sweating buckets, my armpits quickly turned to full-on hoses by the time i passed through security.  always prepared, i wore my black sleeveless dress, (of course teal-accessorized with my staple scarf!)

rows of televisions airing cbs affiliate stations hung in the center of the studio and cubby-holed offices flanked the perimeter of the space.  “on-air” lights intermittently flashed, in synch with my beating heart.

sequestered into one of the cozy perimeter offices, i was warmly greeted by the former commissioner of small business services, robert walsh.

‘you should feel so proud” he smiled.

“oh, i am” i exclaimed as i subtly attempted to wipe off my excess sweat onto the back of my upholstered chair.

“you squeezed in as the unofficial sixth borough–long island” he proudly announced.

just then dave plotkin, director of production and creative services, (vintage enthusiast and techie extraordinaire) took over and walked me through the recording process.

“don’t blend the wit and the whim, it sounds like wit-n-whim.  e-n-un-ci-ate the ‘and’ but don’t spend too much time pausing between the wit and the whim” he instructed.

i began again.

“hi dave, my name is laurie scheinman and i own…”

“no, no, be more natural.  and start your pitch higher” he urged.

i raised my voice but he stopped me again, explaining i was sounding like one of the munchkins from the wizard of oz.

“…and thanks to 1010 wins for selecting wit AND whim for their fiftieth celebration!”

two hours later, my thirty-second segment was a wrap.





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jun '15

free, ‘summers on long island’ art exhibit premiers this month!




eight prominent artists have been selected to showcase & sell their artwork in our, ‘summers on long island’ art show!  if you’re an art enthusiast, or simply want to spend an evening out with the community, don’t miss our, ‘meet the artists’ night on june 30th from 7-9pm!  sweets & treats will be served as the artists discuss their passion for long island & the insight behind their original creations!


i’ve curated a very unique mix of work that is captivating & affordable with prices ranging from $65-$1400.  during the three months of the exhibit, profits will go to the helen keller national center, the sands point preserve & the safety and substance abuse task force.

of course, the exhibit is free, open to the public & all are welcome, so grab a friend & stop on by!



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may '15

christina takes a bite out of the big apple!



i like to describe myself as a pasta connoisseur, travel fanatic and an aspiring pr professional.

originally from the little state of rhode island, i attend quinnipiac university, in the quaint town of hamden, ct, where i study public relations and political science.  my life has been situated in a series of small places, but that hasn’t kept me from exploring the world.  over the past year, i’ve had the amazing opportunity to travel to different countries.  a personal favorite of mine was italy where the homemade pasta is endless and let me tell you, there’s truly nothing like it.  being italian, we love our pasta.  whether it’s a serving of penne vodka or my mom’s homemade lasagna, i’ll eat the full plate if you put it in front of me.

during my search for summer internships i decided to continue my passion of traveling, and for the next three months i’ve ventured outside my comfort zone to the big apple!  i came across wit & whim and the mission of the store caught my attention.  the cozy shop makes me feel at home when i’m miles away from rhode island.  while i’m here, i plan to use my publicity skills to bring a fresh perspective to the shop and engage the twenty-something crowd to learn about little shop with the big heart.

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may '15

discovering artists across the globe who live in my backyard!



almost a year ago, i attended an exhibit, ‘urban imprimatur’ at the gallery, ‘atelier d’artistes’ in brussles, belgium.  i was immediately drawn to kevin escalona’s work and the unusual way he portrayed urban landscapes.  in typical laurie fashion, i travelled all the way to europe just to ‘discover’ an artist who actually lives and works in brooklyn, ny!



thirty year-old, venezuelan-born escalona came to the united states with his mother ten years ago having studied art and graphic design.  he explained, “graffiti was really my thing but my mother is an architect and taught me how to draw.”  i hung out with him in his studio and watched in awe how he creates his multi-layered graffiti-styled urban landscapes. kevin’s work has been shown in brussles, berlin, dubai and now wit & whim!  soooo exciting!


a studio full of color!


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may '15

art, art & more art!



i was inspired by my artist friend, robbii wessen to attend the ‘solo’ exhibit at pier 94 last week.  it was a treat to see his whimsical pieces and those of many new artists!  i figured i needed to get my game on since our big art show, ‘summers on long island’ is set for june!

i visited on ‘trade day’ which, when translated, meant insanity.  i was overstimulated after just three rows of paint & colors but pushed on to view all 7000 works of art!  while there were many amazing collections, i fell in love with three artists.  i purchased several pieces from two of them for our upcoming show but the third was financially out of my league. since you won’t see victor nemo’s work hanging at the shop, i still wanted to share it with you!


things turned ugly when i learned i had to take all my purchases with me! i had (incorrectly) assumed the art would be shipped to the shop.  luckily, the canvas art was unframed and could be rolled and taped (albeit heavy!) but the tile art, while bubble wrapped, was quite bulky!  i asked the head of maintenance if they could give me boxes but since it was late in the day, they had all been taken.  he suggested garbage bags and i happily agreed.

like santa, i carried the goodie-filled sacks back to long island on my railroad sleigh as jolly as can be!

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apr '15

catskill, ny is filled with treasures!


i drove to catskill, ny to meet lucie & meg, two artists who created a collection of fabulous handmade porcelain goodies for the home!  their line is practical, fresh, modern and sleek and of course i bought the best pieces for the shop!


their studio was inspiring!  i loved learning about how each piece is carefully made.  it gave me a better understanding of how precise the process is.  lucie & meg make it look easy but each step is really tricky!

with my crafty spirit ignited, i decided to stroll through the old, one block town to discover more.  when i stumbled through ‘the painted piece’ the door gave a sweet little jingle and a jolly woman immediately asked me if i was there for the “magic paint”.

“what?” i said like a curious nine year-old.

“the magic paint!” she said with a smile.

“um…no, i don’t know what that is.”

“oh” she replied as she shook her head with distain.

“but i want to learn!” i exclaimed.

“oh, good” she said reassuringly as she shuffled me to a wall length cabinet with colorful objects carefully arranged like an overflowing candy shop.

She explained how the paint could transform any object or surface in one simple step.  i felt like i had fallen into willy wonka’s chocolate factory and i had to have the magic paint!  meanwhile, while i was there, six different people came in requesting the paint!

ninety-seven dollars later, with teal paint in hand, i headed home ready for my big paint adventure.  stay tuned!


the magic paint ladies!






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apr '15

calling all artists!


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winter is finally over and we are planning our next exciting art show!  the theme this time is, ‘summers on long island’ which should be a real crowd pleaser.  the exhibit will premier on june 23rd, and we’ll host our celebratory, ‘meet the artist’ night one week later on tuesday, june 30th, from 7-9pm.

the sale/exhibit will run through august 14th.  if you are interested participating, or know of someone who might be, email us at witandwhim@gmail.com!  all mediums are welcome!  we will be accepting artwork until our gallery space is full!  for those of you who are like me, (with no artistic talent) stay tuned for more information on attending the festivities!


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apr '15

24/7 coming soon to a wit & whim near you!


curating the ever-changing collection for wit & whim is my favorite part of the job.  fans travel far and wide to shop our hand-picked selection of goodies that do not disappoint!  the bummer is, our one-of-a-kind items sell through so quickly, some people miss out.  because of this, i have decided to start a special 24/7 collection of the seven best, limited-edition, must have’s of the season!  the good news is, we will carry 24 pieces for each of my favorite picks!  this way, they remain special but if you really want one, you will have a better chance of grabbing one before they sell out.


we will reveal our first 24/7 collection wednesday, april 22nd, to celebrate earth day!  come by, join the fun & see what all the buzz is about!

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